Bhakti and the existence of the lack of bhakti

If something is easily available, it cannot be considered valuable. Therefore, for something to be valuable:

1. There must be something that is valueless
2. The thing which is valueless should be easily available and that which is valuable should be difficult to attain.

So bhakti has been made valuable by creating that which is not valuable and is easily available, and by making it difficult to attain bhakti compared to the useless things.